Chinese language social media corporations have launched a brand new crackdown on consumer content material, concentrating on posts that present “private wealth and monetary extravagance.”
In an announcement printed on-line, Weibo, one in all China's most well-known social media platforms, stated it was finishing up particular administration work on “undesirable value-oriented content material”, together with content material that “exhibits wealth and worships cash”.
Within the assertion, it was said that posts displaying luxurious vehicles and costly properties had been eliminated. Posts boasting about wealth and the liberty that comes with being wealthy had been additionally eliminated.
Different social media corporations very well-known in China, together with Tencent, Douyin and Xiaohongshu, have additionally issued comparable statements.
In Weibo's assertion, it was said that this choice was a part of China's marketing campaign to create a “civilized, wholesome and harmonious social surroundings”.
As a substitute of such content material, customers are inspired to create or share high-quality, correct and constructive value-oriented content material on the platform.
Douyin stated 4,701 messages and 11 accounts had been eliminated in six days from Might 1 to Might 7. In response to Chinese language media outlet The Cowl, Xiaohongshu stated it had purged 4,273 “unlawful” posts and closed 383 accounts up to now two weeks, whereas Weibo had eliminated greater than 1,100 items of content material.
The hardline method by social media platforms seems to be a part of a nationwide marketing campaign by Chinese language authorities to “purify the web cultural panorama” that started in 2016.
Regardless of the Chinese language Communist Celebration's efforts to attain “shared prosperity,” the hole between wealthy and poor is widening.
Insurance policies and crackdowns on social habits that the ruling Chinese language Communist Celebration deems unacceptable have additionally been seen in actual life.
In September 2023, Beijing modified legal guidelines to ban feedback, clothes and symbols that “harm nationwide sentiments”.