Social media skilled Sean Topham explains why TikTok issues on this election marketing campaign.
“Each leaders – Keir and Rishi – have gotten their work lower out for them to enchantment to Gen Z.”
Social media skilled Sean Topham tells @MinnieStephC4 why TikTok issues within the normal election marketing campaign. pic.twitter.com/5h4BAfrilt
— Channel 4 Information (@Channel4News) Might 31, 2024
As mainstream political events race to draw youthful voters on TikTok forward of the final election, social media skilled Sean Topham explains why TikTok issues on this election marketing campaign.
Sean Topham: Each leaders, Keir and Rishi, have have gotten their work lower out for them to enchantment to Gen Z in a very accessible and genuine approach. I’m positive they’re each good guys and so they’ve received family and friends who clearly like them. So revealing who they’re goes to be a little bit of a problem for them over the following few weeks, too.
Minnie Stephenson: Do you assume that our mainstream politicians are pure TikTokers?
Sean Topham: I wouldn’t have picked them out to be pure TikTok influencers, however there’s a little bit of time for them to lean into these types of qualities the influencers who’ve constructed up followings on the platform do do. So possibly we’ll see them giving a cooking class or a prepare with me in some unspecified time in the future. It’s essential to speak to voters the place they’re. And there’s a variety of voters on TikTok, and sure, they do skew youthful. So Gen Z need to be a part of the dialog on this election. TikTok is the battleground for Gen Z and more and more for older demographics, too, who’re becoming a member of the platform.
‘You may attain thousands and thousands of voters’
For those who take a transparent have a look at it, you’ll be able to’t spend a greenback as a political get together to promote on TikTok, however you’ll be able to attain thousands and thousands of voters, notably in that Gen Z group and in others, with out spending a greenback, with good content material. And that’s why they actually should be on it. It’s the greatest platform for attain, I believe, on this complete election marketing campaign, and that’s why it’ll be actually attention-grabbing to see how the events leverage it and lean into it over the following few weeks.
