[Source]
A latest Apple promo video set in Thailand has ignited robust reactions, with critics arguing that it presents an outdated and stereotypical view of the nation. Apple, which has not responded to the backlash, has disabled the video’s feedback part.
What critics are saying: The ten-minute video, titled “The Underdogs: OOO (Out of Workplace)” — a part of Apple’s “Apple at Work” collection — follows 4 characters utilizing Apple gadgets to resolve office crises throughout a visit to Thailand. Critics of the advert slammed its use of a sepia filter, old style taxis, rundown structure and an archaic picture of Suvarnabhumi Airport. “This appeared like Thailand 70 years in the past,” stated David William, an American TikToker primarily based within the nation.
Authorities assist: The promo, which concerned native studio Indochina Productions in its creation, discovered assist within the Thai authorities. A spokesperson for Prime Minister Srettha Thavisin praised the video for selling Thai “tender energy” via tradition, meals and vacationer sights. The federal government additionally highlighted the video’s potential to spice up the brand new Vacation spot Thailand Visa initiative, which is aimed toward attracting digital nomads.
Apple’s newest brief movie business ‘The Underdogs: OOO (Out Of Workplace)’ that goals to characterize its devices filmed in Thailand has sparked criticism amongst Thai individuals because the business portrays Thailand in a low-tech and underdeveloped temper and tone, utilizing a heat color in… pic.twitter.com/yYgAXCDFUd
— Bangkok Submit (@BangkokPostNews) July 26, 2024
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