She’s the Home Goddess identified for her exquisitely indulgent recipes… however generally even probably the most elegant of movie star cooks simply desires a Greggs pasty.
Nigella Lawson was seen leaving a wise West London home clutching a bag of goodies from the excessive road bakery chain final week, to the shock of onlookers.
However issues are usually not fairly as they first seem, because the kitchen whizz has signed as much as be the face of the shop this Christmas and was filming a festive advert in leafy Ealing.
It could be an unlikely pairing, however the 64-year-old star will obtain a rumoured six-figure sum to lend her distinctive model of suggestive sparkle to the corporate’s seasonal menu.
For the adverts, Nigella was wrapped up in a darkish wool coat with a sprinkling of snow on her shoulders on the doorstep of the suburban home festooned with fairy lights.
Nigella Lawson was seen leaving a wise West London home clutching a bag of goodies from Greggs final week
The 64-year-old will obtain a rumoured six-figure sum to lend her distinctive model of suggestive sparkle to the bakery’s seasonal menu
Ms Lawson was noticed wrapped up in a darkish wool coat with a sprinkling of snow on her shoulders as she filmed the corporate’s Christmas advert
Laid out on a desk on set have been a number of Greggs’ seasonal scorching drinks – which embody orange scorching chocolate and salted caramel latte – in addition to hen, sage and onion festive bakes, and Christmas lunch baguettes.
The chain’s festive menu is often much-anticipated. Its mince pies are already in retailer, nevertheless it has not but introduced when the seasonal bakes will probably be on sale.
And this yr they could promote like hotcakes as Nigella has an impeccable repute for enhancing gross sales.
In 2006, when she really helpful goose fats as important for the right roast potato, gross sales doubled at Waitrose and Tesco. And after utilizing prunes in a recipe on Nigella’s Christmas Kitchen, Waitrose stated gross sales of the dried fruit rose by 30 per cent.
Nigella and Greggs could have extra in widespread than first meets the attention, as get pleasure from each unrivalled culinary success. Earlier this yr, Greggs topped a ballot for being the preferred fast-food chain within the UK, with its legendary sausage roll main the pack.
Nigella additionally has a preferred sausage roll recipe, which incorporates chestnuts, nutmeg and dried sage.
With 11 cookery bestsellers since her first hit, How To Eat, was printed in 1998, she additionally has a number of profitable TV exhibits to her title, together with Nigella’s Christmas Kitchen.
Her pronouncements on meals and home drudgery all the time draw consideration – she by no means irons, she has admitted, prefers chocolate cake to Christmas cake, and as soon as confronted ridicule for (intentionally) mispronouncing microwave as ‘meecrowahvay’.
Most not too long ago, she divided the nation when she revealed that she liked consuming something in mattress which might be consumed with fingers or a spoon.
Whether or not that can lengthen to Greggs sausage rolls this Christmas is anybody’s guess.
