In Q3 Apple rejoins ranks of high 5 smartphone makers in China, as authorities welcomes go to by CEO Tim Cook dinner
Apple has rejoined the ranks of the highest 5 smartphone distributors in mainland China, in some welcome information for CEO Tim Cook dinner as he visits the communist nation.
Market researcher IDC in its ‘Worldwide Quarterly Cell Telephone Tracker‘ mentioned that China smartphone shipments grew 3.2 p.c yr over yr (YoY) to 68.8 million models in 3Q24.
This marks the fourth consecutive quarter of enlargement, fuelled by a surge in machine upgrades pushed by sustained pent-up demand, acknowledged the researcher.
IDC added that “Apple re-enters the Prime 5 smartphone firms at second place with the launch of its new iPhone 16 sequence.”
Apple in China
It comes after market researcher Counterpoint Analysis final week had revealed that gross sales of Apple’s iPhone 16 have gotten off to a powerful begin in China – in an encouraging signal of momentum for Apple in that essential market.
In July Canalys had discovered that Apple (with the iPhone 15) had dropped out of the highest 5 within the mainland China smartphone market within the second quarter, behind native smartphone manufacturers, even because the market grew 10 p.c year-on-year, with shipments exceeding 70 million models.
Analysis agency CINNO in the meantime discovered that Huawei had surpassed Apple in smartphone shipments in mainland China in August for the primary time in 46 months, or practically 4 years.
However then each Apple and Huawei’s newest smartphones went on sale in China on 20 September – and Apple got here to market with the brand new iPhone 16, which from subsequent week will function Apple Intelligence (for the US market) by way of the iOS 18 replace.
Prime 5
Now in line with IDC, Apple has re-entered the Prime 5 smartphone firms at second place with the launch of its new iPhone 16 sequence.
It mentioned that preliminary gross sales figures are on par with its predecessor, and IDC anticipates that upcoming promotions and the anticipated launch of Apple Intelligence will drive future demand.
“A major wave of machine upgrades is propelling the sustained restoration of the Chinese language smartphone market,” mentioned Arthur Guo, senior analysis analyst in Shopper System Analysis for IDC China. “Regardless of ongoing financial challenges, shoppers are extremely motivated to buy new smartphones after three years of pent-up demand.”
IDC ranked the highest 5 smartphone makers as follows: vivo grew 21.5 p.c y-o-y to a 18.6 p.c market share; Apple got here in second after detrimental (-0.3 p.c) development to take a seat at 15,6 p.c market share; Huawei was third after rising 42 p.c y-o-y to fifteen.3 p.c; Xiaomi was fourth rising 12.8 p.c y-o-y to 14.8 p.c; and Honor was fifth after grwoth slipped 22.5 p.c leaving it with a 14.6 p.c market share.
IDC famous that Huawei, which later yr launched the Mate 60 smartphone that contained a surprisingly superior chip, and extra not too long ago launched the Mate XT double-hinged, or tri-fold, smartphone on the identical day as Apple launched its iPhone 16 vary.
IDC feels the launch of the world’s first tri-foldable cellphone is anticipated to additional drive the foldable market improvement.
Tim Cook dinner go to
In the meantime CEO Tim Cook dinner has been welcomed throughout a go to to China this week – his second go to to China in 2024.
On Wednesday Cook dinner reportedly met with China’s Minister of Business and Info Expertise Jin Zhuanglong in addition to the heads of some native firms, together with China Cell and Weibo.
Cook dinner reportedly mentioned at a gathering with the Chinese language authorities in Beijing that Apple will enhance funding in China and thereby contribute to produce chain improvement.
Now Reuters has quoted China’s Commerce Minister Wang Wentao as telling Tim Cook dinner that Apple is welcome to proceed deepening its presence within the Chinese language market throughout a gathering on Friday.
China is prepared to assist return Sino-U.S. financial and commerce ties to a wholesome and steady observe of improvement via common exchanges between authorities and enterprises, Wang reportedly mentioned.
China will additional optimise the enterprise surroundings and proceed to offer high quality companies for overseas enterprises, Wang mentioned, but additionally instructed Cook dinner that the highlighting of nationwide safety “will not be conducive to regular financial and commerce exchanges.”
Throughout a Wednesday go to to the workplaces of Chinese language social media big Weibo, Cook dinner reportedly mentioned that Apple hopes to convey Apple Intelligence to Chinese language shoppers as quickly as potential, however that there are strict regulatory processes it should get via.