Toy producer Mattel has stated it “deeply regrets” a misprint on packaging for dolls impressed by the brand new Depraved film which listed the handle for an grownup web site.
The corporate lately launched the singing dolls forward of the long-awaited movie starring Cynthia Erivo and Ariana Grande.
However eagle-eyed followers posted photographs on social media displaying the packaging had a pornography web site on it, as an alternative of the film’s internet handle.
In a press release, Mattel apologised for the “unlucky error” and suggested dad and mom that the misprinted web site “isn’t applicable for kids”.
The BBC has seen on-line directions on Mattel’s web site, for each the Glinda and Elphaba dolls, itemizing the misguided web site beneath the Common Photos brand – the movie studio behind the film.
Mattel recommends the dolls for kids aged 4 and above.
Followers who purchased the doll posted about their shock on social media.
“I bought the Singing Elphaba doll and upon inspection, the web site printed on the again aspect [of the] Mattel field, proper above the barcode is listed as… an unaffiliated grownup [not safe for work] 18+ web site,” one particular person posted on Reddit.
“Anybody else seeing this!?”
In one other submit, a US-based girl stated: “Went to Goal and Walmart right this moment and yeah, the Depraved dolls have the [porn] web site listed.”
Mattel stated the dolls had primarily been bought within the US.
It added: “We deeply remorse this unlucky error and are taking quick motion to treatment this.”
“Shoppers who have already got the product are suggested to discard the product packaging or obscure the hyperlink and will contact Mattel customer support for additional info.”
The Depraved film comes after twenty years of the musical on stage.
Set within the Land of Oz earlier than Dorothy Gales’ arrival from Kansas, the film covers the musical’s first act.
British actress Erivo performs Elphaba, a younger girl misunderstood due to her inexperienced pores and skin and who’s but to find her energy which can finally lead her to changing into the Depraved Witch of the West.
She strikes up an unlikely friendship with classmate Glinda, performed by Grammy-winning singer Grande, who will go on to change into the Good Witch of the North.
The film is about to be launched within the US and UK on 22 November.