Spain is about to register a document variety of guests this yr, with some 95 million international guests coming to the nation and a turnover of over 2 billion euros (2.10 billion U.S. {dollars}), in response to the Spanish vacationer business group Mesa de Turismo.
With international customer numbers returning to pre-pandemic ranges, Spain’s vacationer business seems to have totally recovered from the well being disaster and is now wanting forward with optimism.
In Barcelona, a significant vacation vacation spot in Spain and in Europe, the Barcelona Tourism Consortium is aiming to make use of tourism to rework town.
“The COVID expertise was traumatic and taught us that we have now a possibility to make use of tourism to proceed remodeling our cities, to draw funding, to achieve out to the world, to provide recognition to new initiatives from overseas whereas making our id and our tradition recognized to the world,” Mateu Hernandez, managing director of the Barcelona Tourism Consortium, instructed Xinhua on Friday.
He mentioned the precedence is to draw individuals who wish to fill resorts by providing them a rare vary of choices.
Overseas guests to Spain have to this point spent 11 p.c greater than final yr, says the Mesa de Turismo, and Spanish cities intention to draw extra high-spending international guests subsequent yr by specializing in such areas as gastronomy, artwork and tradition, festivals, and congresses and conventions.
To realize the objective, Hernandez mentioned utilizing know-how is “basic.” “We’re investing greater than 5 million euros right into a technological platform that may permit us to forecast and supply our guests with a greater expertise,” he mentioned.
The group is now creating a mini-program for the WeChat messaging app that shall be launched early subsequent yr to assist Chinese language guests higher get pleasure from their keep within the metropolis.
“We’re serving to the vacationer sector to grasp the consumption and habits patterns of Chinese language vacationers, that are completely different from these of North American or European vacationers, and so we’re studying from China to raised provide the expertise Chinese language guests need,” Hernandez added.
Vacationer spending per Chinese language traveler in Spain has surged this yr, reaching a median of three,123 euros (3276.18 U.S. {dollars}) per journey, an increase of 25 p.c in comparison with 2019, in response to the Spanish tourism board, Turesapana.
