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From reproductive rights to local weather change to Large Tech, The Impartial is on the bottom when the story is creating. Whether or not it is investigating the financials of Elon Musk’s pro-Trump PAC or producing our newest documentary, ‘The A Phrase’, which shines a lightweight on the American ladies preventing for reproductive rights, we all know how necessary it’s to parse out the information from the messaging.
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When The Impartial began discussing a brand new marketing campaign with Refuge, the challenges had been clear.
How might they be a part of forces to deal with the truth that ladies and youngsters had been being turned away each two hours from overburdened refuges, necessitating not possible decisions for survivors: both staying with their abuser or turning into homeless?
How might they mobilise the general public into motion, when, shockingly, more cash is given to a donkey sanctuary than the 4 main home abuse charities mixed?
How might they materially change the fact that each 5 days on common in England and Wales, a girl is killed by her present or ex associate?
And so Brick by Brick was born. An pressing enchantment which centered on combining the facility of The Impartial’s beneficiant readers, supportive companies, and well-known faces to say sufficient is sufficient – that we pledge to shut the door on home abuse. A marketing campaign that might focus upon a groundbreaking, tangible housing answer for girls and youngsters residing in concern and violence, whereas concurrently guaranteeing that the wide-ranging truths of home abuse are advised.
It could think about giving survivors a spot to be secure, whereas giving abuse nowhere to cover. It could get ladies and youngsters out of quick hazard, while addressing the foundation causes of the epidemic of abuse which exists in each city, each village, each avenue. Briefly, it could be about saving lives.
Over three brief months, we’ve come collectively to begin the bodily constructing of properties, listened to survivors’ tales, examined misconceptions about home abuse, and heard knowledgeable recommendation for girls and youngsters trapped in violence and concern. Simply as the homes are being constructed brick by brick, so too has the nation’s data and energy to cease abuse in its tracks.
Once we launched Brick by Brick in September, we had been fired up however cautious: we knew that Impartial readers and Refuge supporters have proven themselves to be vastly benevolent, however we had been painfully conscious that simply 1.8 per cent of all charitable donations within the UK go in the direction of ladies’s and women’ causes.
Nothing might have ready us for Brick by Brick’s success: smashing the preliminary goal for one home, and reaching the ending line for the second home in simply three months. In early 2025, the primary households can be transferring in, and beginning the method of therapeutic. And that’s right down to you.
So what now? Properly, firstly, we wish to say thanks. Thanks for coming collectively to construct two properties in an extremely brief house of time. Thanks for giving your ears and hearts to Brick by Brick. Thanks for guaranteeing that girls and youngsters have a voice, and someplace to go. Thanks for creating hope.
We consider that that is solely the beginning. That as 2024 has been outlined by seemingly limitless accounts of violence in opposition to ladies and youngsters, 2025 would be the yr that we recognise the indicators, withstand terrible truths and are available collectively to guard survivors.
Let’s preserve rebuilding lives, brick by brick.
