A change of baton after 12 years and a brand new… period.
Tag Heuer will change Rolex as Formulation 1's official timekeeper this season as a part of a brand new 10-year partnership with French luxurious large LVMH, Liberty Media-owned F1 has introduced (6/1).
Beforehand F1's timekeeper from 1992 to 2003, the corporate could have a big presence on the season's 24 races. Main Swiss watchmaker Rolex has been a Formulation 1 companion since 2013.
“I’m delighted to welcome TAG Heuer because the official timekeeper of Formulation 1 as they start the subsequent stage of their lengthy historical past in our sport,” stated F1 CEO Stefano Domenicali.
Tag Heuer was the primary watch model to sponsor a Formulation 1 group, becoming a member of forces with Ferrari in 1971 earlier than a 30-year partnership with McLaren from 1985-2015. Subsequently, the corporate has been a sponsor of Pink Bull since 2016.
LVMH's sponsorship take care of Formulation 1, introduced final October and valued at simply over $100 million a yr over a decade, additionally covers the Louis Vuitton and Moet Hennessy manufacturers.
APE – BEE
