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Streams for Kendrick Lamar’s 2024 chart-topping diss monitor “Not Like Us” soared 430 per cent on Spotify inside three hours of his much-hyped set on the Tremendous Bowl halftime present on Sunday.
Whereas “Not Like Us” noticed probably the most streams, the 9 different songs he carried out on the present additionally registered main spikes, in line with knowledge launched on Monday morning.
The a number of Grammy winner headlined the 59th Tremendous Bowl with a medley of his hits, together with “Not Like Us”, which takes purpose at his Canadian rival Drake.
The tune was launched final yr as a part of a musical feud which noticed each Lamar and Drake put out a number of tracks criticising the opposite. Lamar’s 2017 tune “Humble” noticed an increase of 300 per cent whereas “Man on the Backyard” from GNX noticed a 260 per cent enhance in streams. “All of the Stars” from the Black Panther soundtrack went up by 290 per cent.
Total, Lamar’s music noticed a soar of 175 per cent in streams after his efficiency.
R&B star SZA, who was featured within the “All of the Stars” monitor and joined Lamar for the halftime present, noticed her streams go up by 80 per cent within the US.
Followers had been ready to see if Lamar would carry out “Not Like Us”, which options brutal lyrics about Drake together with allegations round his conduct with youthful girls.
Lamar, 37, self-censored the controversial line branding the “One Dance” singer a “licensed pedophile”, which had prompted Drake to sue Lamar’s, and his personal, document label Common Music Group final month. He alluded to the lawsuit whereas teasing the monitor’s intro all through his set, quipping: “I wish to carry out their favorite tune, however you already know they like to sue.”
Common denied Drake’s allegation of defamation, telling The Unbiased in an announcement: “Not solely are these claims unfaithful, however the notion that we might search to hurt the popularity of any artist – not to mention Drake – is illogical.”
Reviewing for The Unbiased, critic Mark Beaumont wrote that Lamar’s blistering set would “undoubtedly go down as probably the most vital half-time reveals within the historical past of the occasion, if not probably the most important mass-televised rap efficiency of all time”.
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“That troupes of Black dancers in purple, white and blue spew out of Lamar’s GNX like a cool retro clown automotive and type the US flag for G-funk opener ‘Squabble Up’ is probably the most forthright finger in Trump’s face from a proud and unbroken Black America,” he wrote. “However that the present then throws these residents right into a collection of America-coloured Squid Video games in light-up arenas of cubes and crosses – to the brutal but haunting ‘DNA’, a monitor concerning the multitudes contained inside Lamar and his heritage – is a metaphor for the exploitation and manipulation to return, which can probably have bounced straight off Trump’s impervious cranium.”
Lamar’s present was watched by the who’s who of celeb visitors like Sir Paul McCartney, Bradley Cooper and Taylor Swift, who confirmed as much as cheer on her boyfriend, Kansas Metropolis Chiefs tight finish Travis Kelce, as his group took a beating from the Philadelphia Eagles.
