Analysis from Counterpoint exhibits gross sales of the iPhone 16 in China rose 20 p.c within the three weeks since their launch
Gross sales of Apple’s iPhone 16 have gotten off to a robust begin in China, in some welcome information for the tech big in considered one of its most vital markets.
The iPhone 16 launched in September, and there are encouraging indicators of momentum in China in line with market researcher Counterpoint Analysis, after the earlier iPhone 15 lineup struggled in opposition to stiff native competitors.
In July Canalys discovered that Apple (with the iPhone 15) had dropped out of the highest 5 within the mainland China smartphone market within the second quarter, behind native smartphone manufacturers, even because the market grew 10 p.c year-on-year, with shipments exceeding 70 million items.
China gross sales
Now Reuters, citing the info from Counterpoint, discovered that Apple’s new iPhones acquired off to a robust begin in China, with their gross sales rising 20 p.c of their first three weeks since their 20 September launch, in comparison with the 2023 line up.
“We’re seeing robust iPhone 16 sequence unit gross sales in China,” Counterpoint was quoted as saying, including the iPhone 16 Professional and Professional Max fashions have been doing notably effectively, with their mixed gross sales rising 44 p.c in contrast with their equal 2023 variations.
General iPhone unit gross sales in China, nevertheless, dropped 2 p.c 12 months on 12 months throughout the three-week interval due to decreased gross sales of older fashions and elevated competitors with Huawei’s Mate and Pura sequence, it reportedly mentioned.
Each Apple and Huawei’s newest smartphones went on sale in China on 20 September.
Earlier this week analysis agency CINNO discovered that Huawei had surpassed Apple in smartphone shipments in mainland China in August for the primary time in 46 months, or practically 4 years.
This was earlier than Apple launched the iPhone 16 in September.
China’s significance
In August Apple in its third quarter outcomes revealed that total gross sales of the Apple iPhone additionally improved within the third quarter, falling simply 0.9 p.c to $39.3bn, in contrast with the two.2 p.c drop analysts had anticipated.
However there was no getting away from the truth that gross sales in China, Apple’s third largest market, declined 6.5 p.c.
Apple after all paid the value of getting to low cost its iPhones in China within the face of intense competitors from cheaper home smartphones from the likes of Vivo, Oppo, and Huawei.
Earlier this week Apple opened its largest analysis and improvement lab exterior the US within the Chinese language tech hub of Shenzhen, because it seeks to bolster its place on the earth’s largest smartphone market.
