CHELSEA have trademarked a brand new crest and have staked their declare as “London’s true membership”.
The brand new badge, which is able to NOT substitute the present one, options the enduring blue lion above the letters “LDN”.
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The symbol has been launched to have a good time the Blues’ a hundred and twentieth anniversary in March.
Studies from the Each day Mail declare the emblem will probably be seen on membership branding within the coming months.
Designers Unusual Artistic Studio referred to as it a “new icon designed to point out Chelsea as London’s true membership.”
They added: “This new visible id will proceed to return to life throughout the membership, stadium and gamers all through the season. Keep tuned.”
Chelsea utilized to trademark the crest again in August, with different events given two months to oppose the ruling.
However none of their capital rivals like Tottenham, Arsenal or West Ham objected – regardless of the Hammers having the phrase “London” on their badge already.
The symbol is now registered to Chelsea for at the least the following ten years.
Followers have been break up on the design, with one saying: “It is stunning.”
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One other added: “I hope they don’t use LDN beneath, use CFC.”
A 3rd commented: “I am all for the Lion crest. It is clear and trendy however the ‘LDN’ beneath it feels very franchisey.”
In the meantime, the membership has additionally utilized to trademark the phrases “Chels” and “The Chels”.
A call from the UK Mental Property Workplace on these is due subsequent month.
