Philip Morris Worldwide (PMI) Northern Cyprus Distributor Kaner Group of Firms celebrated the seventh anniversary of introducing smoke-free alternate options to our island with a particular occasion. After PMI launched the heated tobacco product IQOS for the primary time on the planet in 2014 with the imaginative and prescient of “A Smoke-Free Future”, Kaner Group of Firms launched IQOS to grownup people who smoke in Northern Cyprus with the motto “Smoke-Free Island” in 2017. Talking on the particular occasion held for the anniversary, Kaner Group of Firms Board Member Serhan Kaner mentioned, “We mentioned that we’re constructing our future on the dream of a smoke-free island. A smokeless world, a smokeless future. We nonetheless have a solution to go, however on the level we’ve reached in the present day, we see every single day that this imaginative and prescient has turn out to be greater than only a dream, however a actuality. We’re very pleased about this. “We’re proud to be part of PMI's Smoke-Free Future imaginative and prescient with the motto 'Smoke-Free Island',” he mentioned. Stating that scientific research present that one of the best ways to forestall the hurt brought on by smoking is to not smoke in any respect, however whether it is used, higher alternate options might be most popular than persevering with to smoke to scale back the hurt, Kaner mentioned, “As Kaner Group of Firms, we, as Kaner Group of Firms, assist adults who would in any other case proceed to smoke, to make use of science, “We imagine that folks have the appropriate to fulfill with alternate options which can be supported by innovation and expertise, don’t burn, subsequently don’t create smoke and ash, and have decreased dangers in comparison with cigarettes, and to entry correct details about these merchandise,” he mentioned. Stating that they carefully observe all of the improvements of PMI on this class, Kaner reminded that they’re among the many main nations in Northern Cyprus which have the chance to supply their customers the brand new era IQOS product “IQOS Illuma”, which takes IQOS to a a lot larger degree in expertise and shopper expertise. With IQOS, which is obtainable to grownup people who smoke in additional than 70 nations around the globe, greater than 20 million individuals have fully distanced themselves from cigarettes and switched to a greater different to cigarettes, developed with science and expertise and though not fully risk-free.