A delegation from Saudi Arabia headed to the ITB Berlin to spotlight the nation’s tourism success in 2023. Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia, led a delegation at ITB Berlin to construct consciousness of its year-round vacation spot choices to the European market.
The ITB Berlin 2024 kicked off final week seeing professionals and key stakeholders from the journey trade collect within the German capital.
It’s thought-about the world’s greatest journey commerce present, with 24,000 guests anticipated to attend.
Amongst them was Ahmed Al-Khateeb, Minister of Tourism for Saudi Arabia, who led a delegation that aimed to construct consciousness of the nation’s year-round vacation spot choices to the European market.
It got here as Saudi Arabia celebrated reaching 100 million vacationers in 2023.
“That is a sworn statement of how the world want to come and go to Saudi Arabia and expertise the Arabian tradition and the Saudi hospitality,” Al-Khateeb advised Euronews.
Saudi’s tourism sector has recovered because the pandemic with a 56% development in worldwide arrivals in 2023 in comparison with 2019 – the best within the G20.
This was pushed by a 65% enhance in worldwide visits, with nearly 11 million extra inbound visits in 2023 in comparison with 2022; from 16.6 million in 2022 to 27.4 million in 2023.
