Marks & Spencer is launching a clothing-only retailer to focus on youthful buyers.
The brand new standalone store, set to open this autumn at London’s Battersea Energy Station, will characteristic a curated choice of girls’s and menswear, alongside magnificence merchandise.
The shop, situated within the just lately revitalised purchasing vacation spot, represents a shift in M&S’s technique because it capitalises on a resurgence in trend gross sales.
If profitable, the retailer plans to open extra clothing-only places throughout the nation.
M&S chief government Stuart Machin described the shop as a spot to ‘showcase one of the best of M&S clothes and wonder at excellent worth.’
Marks & Spencer is opening a boutique-style retailer which can solely promote choose objects of clothes and wonder merchandise
M&S chief government Stuart Machin (pictured) described the shop as a spot to ‘showcase one of the best of M&S clothes and wonder at excellent worth’
The brand new standalone store is ready to open this autumn at London’s Battersea Energy Station (pictured)
The boutique-style store shall be smaller than typical M&S shops and can provide personalised styling recommendation.
Retail analyst Richard Hyman supported the transfer, telling The Instances that the majority clients not store for meals and clothes in the identical go to, making the idea of a clothing-only retailer logical.
Beneath the management of chairman Archie Norman and Machin, M&S has reversed the decline in its clothes enterprise, which noticed a 5.3 per cent rise in gross sales to £3.9 billion within the final yr.
Shares in M&S have surged 56 per cent over the previous yr.
