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German attire and footwear model Adidas will enter Formulation 1 as package suppliers to Mercedes in a multi-year partnership introduced for the brand new post-Lewis Hamilton period.
Puma beforehand partnered the once-dominant workforce, who completed fourth general in seven-time world champion Hamilton’s final season earlier than he moved to Ferrari.
The Adidas deal was anticipated and had been flagged up in media reviews already final yr after leaked pictures of branded attire.
Mercedes mentioned the specially-designed package would even be made accessible to followers, with restricted editions deliberate by means of the yr.
The vary will embrace attire, footwear and equipment and will probably be unveiled subsequent month earlier than the F1 season begins in Australia on 16 March.
“Our partnership with adidas is a transparent assertion of intent as we start to put in writing our subsequent chapter as a workforce,” mentioned Mercedes principal Toto Wolff in a press release.
Hamilton, who turned 40 on Tuesday, has been changed on the workforce by 18-year-old Italian rookie Kimi Antonelli, who will companion George Russell.
Mercedes additionally had trend model Tommy Hilfiger, for whom Hamilton was an envoy, as a companion final season.
Adidas misplaced out to Nike final yr in bidding to produce the Germany nationwide soccer groups from 2027 to 2034.
Reuters
