Chelsea will likely be displaying off a brand new badge for his or her a hundred and twentieth anniversary yr as a part of their branding technique of being ‘London’s true membership’.
The Blues have been based in 1905 so subsequent yr would be the a hundred and twentieth anniversary of the west London membership.
The newly designed emblem is not going to be changing the present Chelsea badge, however will likely be utilized in varied branding conditions and to advertise the anniversary.
The brand new badge has been produced as a part of Chelsea’s partnership with Unusual Artistic Studio, which begun over the summer season.
A marketing campaign referred to as ‘We burn blue’ was launched in July, with the membership branded as ‘CFC LDN’ within the hope of selling Chelsea as ‘London’s true membership’.
The anniversary badge is a part of this advertising and marketing technique, with ‘LDN’ beneath the standard lion motif.
The Day by day Mail report that: ‘Supporters can count on to see it used within the coming months, together with different comparable designs.’
On the equipment launch over the summer season, Nils Leonard, co-founder of Unusual, mentioned there was extra to come back when it comes to advertising and marketing Chelsea’s London base to the world.
‘This considering encapsulates the membership and gamers sentiment forward of the brand new season, as they bring about a brand new power and new fireplace to Stamford Bridge,’ he mentioned.
‘That is solely just the start — that is about partnering with the followers, gamers and membership to create the model Chelsea has at all times deserved, to deliver the enduring London membership to the world.’
Unusual described the brand new equipment as a ‘new icon designed to point out Chelsea as London’s true membership’. Including: ‘This new visible id will proceed to come back to life throughout the membership, stadium and gamers all through the season. Keep tuned.’
‘London’s true membership’ is actually a daring declare and one positive to be debated by the likes of Arsenal, Tottenham and West Ham.
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