Consciousness marketing campaign for hypertension, undertaken collectively by the Cyprus Cardiology Society and the Cyprus Society of Pathology, on the event of World Hypertension Day.
The launch of the Consciousness Marketing campaign with the message “Measure your blood strain precisely, Modify it, Stay longer” was introduced throughout a Press Convention held on the Olympic Corridor on Friday, Could 24, 2024.
The purpose of the Marketing campaign, which is carried out with the dear help of the Pharmaceutical Business Medochemie and is underneath the auspices of the Pancypriot Medical Affiliation, is to tell the general public concerning the danger elements, prevention, prognosis and correct therapy of hypertension.
In response to knowledge, hundreds of thousands of individuals all over the world, or 25% of the grownup inhabitants, undergo from hypertension, which is related to a sedentary way of life, lack of bodily train, unhealthy food plan, weight problems, stress and smoking.
In Cyprus, the corresponding share is 29.5%, i.e. one in three residents is hypertensive, whereas the truth that after the sixth decade of life, two in three Cypriots have hypertension is taken into account notably worrying.
The President of the Cardiology Society of Cyprus (Okay.Okay.E.C.), Dr. Hera Herakleous, reported that in response to the World Well being Group (WHO), round 1.28 billion adults, aged 30–79 years, undergo from hypertension.
In Cyprus, stated Dr. Herakleous, 1/3 of the inhabitants over 18 have hypertension, about 30% of hypertensives are undiagnosed, whereas lower than 1/3 of hypertensives have achieved good management with remedy.
Arterial Hypertension, he stated, is the commonest power illness and one of the necessary elements in mortality, morbidity and poor high quality of life. Because of this, Dr. Herakleous identified, the Cardiology Society of Cyprus is on the forefront and with the help and participation of its members they perform informational actions and campaigns to disclose the “silent killer”, as hypertension is known as.
The member of the Board spoke of a “silent menace”. of the Cyprus Society of Pathology (C.E.P.), Dr. Andreas Ioannou, emphasizing that Okay.E.P. recommends measuring the strain at common intervals, since, as he stated, hypertension doesn’t warn and doesn’t give signs. The elevated costs, famous Dr. Ioannou, ought to increase consciousness and in collaboration with the attending doctor, interventions and actions needs to be carried out, in order that the strain might be regulated.
In a message from the President of the Pancypriot Medical Affiliation (P.I.S.),
Dr. Petros Agathangelou, after congratulating the Cardiological Society of Cyprus, the Cypriot Society of Pathology and the Pharmaceutical Business Medochemie for his or her necessary initiative, acknowledged that the P.I.S. helps and encourages such actions offered by professionals within the wider well being area. On the identical time, he identified that in these circumstances, the state ought to essentially have an important position and, by means of Nationwide Methods, set an important framework, in order that these efforts are strengthened and the prevention packages are intensified.
The Gross sales Director of Medochemie, Mr. Nikos Christidis, acknowledged that as a part of the Company Social Duty program and on the event of World Hypertension Day, the corporate undertakes to help consciousness occasions, equivalent to right this moment's. Addressing the residents, he invited them to take a while out of their each day lives and learn by interviews and displays that will probably be proven by the media, on the event of the Hypertension Consciousness Marketing campaign.
It’s value noting that in the course of the Enlightenment Marketing campaign, the general public could have the chance to learn by cardiologists and pathologists concerning the critical issues brought on by hypertension,
in addition to the methods to cope with it. Enlightening movies, scientific articles and newsletters within the printed and digital press, full the multifaceted marketing campaign to lift consciousness amongst residents.
Watch the Informational Movie of the Marketing campaign HERE
