The function has beforehand been used to advertise Dune: Half Two and Home of the Dragon by way of the app.
TikTok is rolling out a brand new Highlight function that may add a hyperlink to movies about new or upcoming movies and TV exhibits which can redirect customers to a particular touchdown web page.
In an announcement at present (8 August), TikTok stated the touchdown web page could have particulars in regards to the movie or TV present reminiscent of synopsis, forged, official accounts and a “assortment of different creator content material linked to the identical title” to permit followers to discover the fandom and dialog across the present or movie.
Customers can even be capable of watch the title on streaming platforms straight from the touchdown web page – and even buy tickets to the cinema.
TikTok describes Highlight as a function that “drives neighborhood on our platform” and makes it straightforward for studios to “harness the facility of TikTok” for upcoming releases and library content material.
“TikTok is house to a few of the most participating storytellers on the web that not solely entertain however have the facility to affect tradition,” the ByteDance-owned firm wrote.
“Highlight works with studios to determine the proper creators and corresponding incentives to encourage genuine creation round their favorite movies and exhibits. The perfect-in-class TikToks are then amplified throughout the platform and past.”
The function additionally gives an analytics dashboard the place studios can get insights into their fandoms to “know precisely what their followers need” and how one can “successfully activate round their title”. This helps creators spot creating traits and conversations in actual time.
“Gone are the times of huddling round a water cooler to speak about final night time’s episode or weekend blockbuster,” stated James Stafford, world head of publishers at TikTok.
“With TikTok Highlight, we’re harnessing the ‘water cooler impact’, providing a full-service advertising and marketing platform that’s supercharging our natural ecosystem, driving neighborhood and enterprise outcomes for leisure entrepreneurs.”
Whereas launched extensively at present, the function has already been used to advertise Dune: Half Two and Home of the Dragon.
Final month, TikTok stated it was planning to launch its in-app procuring providing in Eire inside the subsequent few months, forward of a possible wider European launch subsequent yr.
TikTok Store permits creators on the video-sharing app to promote their merchandise on to customers by way of video or livestream. The function has already been rolled out within the US and was slated to be launched in sure European international locations this yr earlier than being placed on maintain.
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