Host Jack Blanchard takes a deep dive into the momentous U.Okay. basic election of July 2024, which noticed Labour sweep again into energy after 14 years in opposition. Lifting the lid on a historic marketing campaign are journalists Tim Ross and Rachel Wearmouth, whose new e book — “Landslide: The Inside Story of the 2024 Election” — presents probably the most detailed account to this point of a second of generational change in British politics. Ross and Wearmouth take us contained in the rival marketing campaign groups and clarify how all of the essential choices had been taken, from Rishi Sunak’s fateful alternative to depart a D-Day commemoration service early to Keir Starmer’s well-known “Ming vase” technique that may in the end safe Labour’s victory.
